About
Born April 29th 1974.
I attended Kutztown Area Senior High School and then Penn State University for Mechanical Engineering.
I am a certified car crazy guy who has built several interesting vehicles in the past.
I have been online since 1998 helping people learn more about their vehicles through my website www.AutoEducation.com and have built several other websites for customers and family. I am not a graphic artist but understand good web design and tend to focus on usability and conversion over fancy graphics and gimmicks which do little for the bottom line.
I have twin daughters, Hannah and Emma and currently reside in Douglassville with my new wife Kat and step-son Hunter. We enjoy spending time with our kids and always have something going on. Kat and I enjoy cooking together, and she has even started her own recipe site KatsRecipeBox.com
My professional career started out focused on my love of mechanical things. I ended up at an small Aluminum Foundry out of college. There I learned mold design, Mastercam and eventually purchased the company from the retiring original owner. I learned a lot about running a small business, and the difference between owning a job and a business. The 6% profit margins typical in the foundry industry were not worth the hassles of having employees and dealing with HR, Workmen’s Comp and Unemployment head aches.
At the same time I started internet marketing in 1998 with my first website PACarSearch.com which was a hand coded ASP classifieds site focused on the Pennsylvania market. My online business has since grown to include other automotive websites. I did discover that working in my basement for myself is pretty boring, and I started going stir crazy not having co-workers. Also health insurance was difficult to obtain on my own, so I went back to full-time employment in the ME field.
In 2009 I made the plunge full-time in the internet marking field with a position at www.luggageonline.com as Director of Internet Marketing. This position was great experience with a company doing over $15M in sales online. I then found a great job a lot closer to home as President of www.hats.com where I am currently spending my day-time hours. This position is with a growing company who is committed to eCommerce and has a great selection of brands/products.
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